Sabrina and Idris Elba's S'ABLE Labs skincare range supports Farm Africa

08 November 2022

S’ABLE Labs, a multifaceted wellbeing initiative founded by Sabrina and Idris Elba, is supporting the charity Farm Africa through the sales of three new vegan, genderless skincare products. 

The inaugural S’ABLE Labs capsule collection comprises a cleanser, toner and moisturiser, which form the core of a skincare regimen that is both high performance and environmentally conscious.

S’ABLE Labs is pledging 5% of the profit of all product sales to Farm Africa, with a minimum donation of £16,500 over two years.

The funds raised will support the charity’s work with rural communities across eastern Africa to promote sustainable agricultural practices, strengthen markets and protect the environment.

Earlier this year, Sabrina Elba visited Farm Africa’s Growing Futures project in western Kenya to meet young farmers receiving support to build horticultural businesses growing and selling vegetables that are in high demand.

Sabrina Elba commented:

“I had such an extraordinary time visiting Farm Africa’s work and talking to the farmers about their challenges and needs.

In a region with high youth unemployment, it was really inspiring to meet young people who have become successful entrepreneurs with support from Farm Africa. The charity shares their in-depth expertise in climate-smart, environmentally-friendly farming and marketing with the project participants, so they can build the skills and knowledge to make a profit not just this harvest, but every harvest.

In the face of the climate crisis, it is more important than ever to invest in sustainable agriculture. We are delighted to work in partnership with Farm Africa to unlock the potential of young entrepreneurs in rural communities.”

Farm Africa works with small-scale farmers, government and private sector organisations across eastern Africa to boost food production, creating more sustainable and commercial farming that builds rural incomes and sustains natural resources.

Dan Collison, Chief Executive of Farm Africa, said:

“Prolonged drought is severely affecting the Horn of Africa, with parts of the region experiencing the driest conditions and hottest temperatures in living memory. Hunger is on the rise. We are proud to work in partnership with S’ABLE Labs to support farmers in eastern Africa to increase their yields and profits in an environmentally-friendly way. Sustainable agriculture plays a vital role in reducing poverty, improving nutrition and building resilience to climate extremes in rural communities.”