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Press Release

Local resident takes on [Event Name] to help farming families in eastern Africa

[Firstname Surname] from [Town] has set [herself/ himself/ them/ preferred pronoun] the challenge of taking on [Event Name] to raise money for international development charity, Farm Africa on [Date].

[Firstname] is aiming to raise over £ [Amount] for the charity, which reduces poverty in eastern Africa by supporting farmers to grow more, sell more and sell for more.

[Firstname] said: ‘‘I wanted to join Team Farm Africa because [insert reason].”

Today, more than half of the world’s extreme poor live in sub-Saharan Africa. The vast majority work in agriculture. Farm Africa works in DR Congo, Ethiopia, Kenya, Tanzania and Uganda, helping to increase food security and incomes by giving farmers the tools and training to protect the environment and develop businesses in rural areas.

[Firstname], who works as a [occupation], has been training for the challenge for the last [Months] and hopes to complete the race in [Time].

To support [Firstname] in [His/Her/their/preferred pronoun] challenge and donate to Farm Africa please visit [JustGiving Page].

Jenni Bright, Director of External Relations for Farm Africa said, “Farmers across eastern Africa are facing unprecedented challenges. The COVID-19 pandemic and changing climates are threatening to plunge farming communities in the region into crippling poverty. The support of the public is vital to help provide farmers in eastern Africa with the knowledge and tools they need to build stronger, sustainable businesses that can thrive, even during a crisis.”

Farm Africa encourages more people to join them in helping to end poverty and hunger across eastern Africa. Whether you want run a marathon, take on a trek or create your own fundraising event, they will help you every step of the way, just contact events@farmafrica.org.

To find out more about Farm Africa visit their website: http://www.farmafrica.org 

-ENDS-

Note to Editor

For further information, interviews and images please contact <> on <> or <>.

For further information, contact the Farm Africa press office:

Libby Plumb, Head of Communications & Advocacy, 020 7067 1237 / libbyp@farmafrica.org 

Kerry Sloane, Digital Communications Officer, Kerrys@farmafrica.org 

About Farm Africa
Farm Africa is an innovative charity that reduces poverty by unleashing African farmers’ abilities to grow their incomes in an environmentally sustainable way. We help farmers to not only boost yields, but also gain access to markets, while protecting the environment for generations to come.
For more information about Farm Africa please visit www.farmafrica.org or follow us on Twitter @FarmAfrica, Facebook: @FarmAfrica, Instagram: @Farm_Africa
Farm Africa is a registered charity in England & Wales (charity registration no 326901)