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Top tips

Organising a fundraising event for Farm Africa? Be sure to follow our top tips which will not only help you maximise how much you will raise for Farm Africa but will also help keep your event safe and legal.

If you have any questions about your fundraising or need some more advice then please call the fundraising team on 020 7430 0440 or email

Spread the word

Shout about it

Now that you have got your fundraising plans in place, you need to tell people about it. The more noise you can make about your activities the better - tell your family, friends and your local community, 

Local papers

Let your local paper know what you’re doing and why you are supporting Farm Africa.

Before you contact the media, you should talk to Farm Africa’s communications team. We can help you put together a press release and tips to get coverage. For more ideas and info, please email

Think of what makes your story special and ensure you get lots of photos.

Tweet and chat

Use Facebook and Twitter to spread the word. Link your online fundraising page to your Facebook page, create an event and invite all your friends. Make sure you tweet about your training or preparation.

Remember to follow us and mention @FarmAfrica in your tweets.

Spread the word at work

Put a flyer for your event on the notice board, or write a story for the company newsletter. Even better, recruit some of your workmates to help you out on the day. It’s a great team builder.

Say it with pictures

Take lots! On the day, before the day, after the day, everyone loves a good photo. Send your photos in to Farm Africa so we can share what you’ve been doing and inspire others. You might even see your photo on our featured fundraiser page or a future fundraising pack.

Online fundraising page tips

When it comes to online fundraising, the more active your page is, the more you’ll raise. Make sure you personalise it with photos and a message.

Keep updating it with photos of training, blogs about all your hard work and successful events, and add money raised offline too. Don’t forget to link in your Facebook and Twitter accounts as well as putting a link on your email footer for extra promotion. Go to Virgin Money Giving to set up your page.


If you would like to use the Farm Africa logo when fundraising, please contact us on, letting us know what your event is and what you need.

Staying safe

While you are having fun, remember to think about health and safety. Farm Africa can’t take any responsibility for your event, so you need to make sure you can run a safe and legal event. Get in touch if you have any questions or concerns, just call 020 7430 0440 or email

Get permission

To collect money in any public place you need to obtain permission from your local authority. If you are collecting in a privately owned place (a pub, cafe or shopping centre) then get permission from the owner before the event.

Also, some fundraising activities require permission from local councils or landowners. If you are unsure, just call us on 020 7430 0440.

Raffles and lotteries

There are certain things you must do to ensure that any raffles or lotteries you hold are within the law. For everything you need to know, visit the Institute of Fundraising website, call us on 020 7430 0440 or email for information.


You may need to ensure that you have public liability insurance for your activity.

If your event is overseas, you will need travel insurance, visas and vaccinations. Make a checklist and make sure you go through all necessary steps well in advance.

Young people

Anyone under 16 must get permission from a parent or guardian before they start fundraising. Also, no one under the age of 16 can take part in a door-to-door collection.

If you take photos of any under 18s involved in the event, you must get permission from their parents before using the photos.

Do make your event child-friendly though, and encourage fun for the whole family. Get in touch for ideas or advice.

Health and safety

Make sure you complete a risk assessment for your event and ensure that you plan to avoid any hazard. We can provide a template and information.

It’s good to have at least one trained first aider on site to respond to any accident or injury. For advice on first aid you can contact your local branch of St John Ambulance.



After the event

You’ve done the hard bit and raised the money, here’s what to do next.

What to do with the money

Please try and get any money raised for Farm Africa in to us within a month of your event. Here’s how you can pay your money in:

  • Online through your fundraising page such as Virgin Money Giving is a great, simple and efficient way to raise and pay in funds.
  • Pay it in online - remember to post us your Gift Aid envelopes.
  • Pay all the money you’ve raised into a bank account, then make a cheque payable to Farm Africa.

    Send this along with a completed donation form or letter to Farm Africa, 9th floor, Bastion House, 140 London Wall, London, EC2Y 5DN.
  • Bank transfer - call us for details of our bank account if you want to make a direct transfer.

Gift Aid

Make sure you encourage your supporters to tick the Gift Aid box on any sponsor form if they are eligible, and Farm Africa will receive an extra 25p for every £1 that people donate. Make sure they complete the sponsor form in full, including their full name, postal address and postcode.

Tell us about it

Your fundraising stories are a massive inspiration to people around the world, so please do share with us what you’ve achieved and how you did it.

Send us pictures, quotes and anecdotes. We really love to hear your supporter stories, so please don’t be shy. Also, we can tell others about what you’ve been doing, inspiring others to work towards ending hunger and poverty in Africa. Send them to us at