Can you imagine digging a swimming pool by hand in Kenya in just three days?
That's exactly what Judith Batchelar and a group of women industry leaders achieved in May 2013. Working shoulder-to-shoulder with the members of the Afula Women's Group at one of Farm Africa's projects in Kisumu, they hand-dug a swimming pool-sized fish pond in just three days! Their blood, sweat and tears was to leave a lasting legacy to set this rural African community up in fish farming.
In February 2014 four representatives from the UK food producers Barfoots and field marketing agency Cosine UK returned to the Dig for Good pond and were thrilled to find out how well the Afula Women's Group farmers were getting on.
And last month, one full year on from the digging of the pond, the first harvest has taken place, with some excellent results. The Afula Women’s Group netted 238 kilograms of healthy tilapia fish that will provide much-needed white protein for the women and their families, whilst the remainder will fetch a good price at market.
Even better is that the Afula women have made the joint-decision to invest the profits from this first pond into their fish business, choosing to re-stock three more ponds, meaning that Dig for Good has left behind a real legacy.
You can read a feature article in The Grocer magazine on the harvest and how Dig for Good has created a real legacy of change for the Afula women.
And you can watch a short film about the Dig for Good harvest here:
We have had our first harvest from the pond, enabling these women to re-stock another three ponds ... A real, real legacy.
Judith Batchelar, Director of Sainsbury's Brand and Farm Africa Trustee