Cosine, Mondelez and Farm Africa join forces to help end hunger on World Food Day

16 October 2014

Cosine, the award-winning field marketing agency, and Mondelez are supporting the charity Farm Africa in its first foray into field marketing to mark this year’s World Food Day on Thursday 16 October.

The campaign aims to raise awareness and funds for Farm Africa by giving hungry commuters at five busy railway stations across the South East of England a free Mondelez Belvita breakfast biscuit.

Each biscuit is wrapped in a bespoke sleeve which encourages people to learn about Farm Africa’s work to end hunger and invites them to make a £3 text donation to the charity.

The campaign has been devised and delivered by Cosine, winners of the Field Marketing Gold Award 2013 and has been made possible thanks to the generosity of Mondelez which has donated 5,000 Belvita biscuits for the campaign.

Trained and branded ambassadors will be giving out biscuits to lucky commuters at St Albans, Bedford, Chelmsford, Harpenden and Royal Tunbridge Wells stations during rush hour, come rain or shine.

These delicious free treats will help commuters to stave off hunger pangs and will ask them to take a moment to learn about Farm Africa’s work and donate to help a mother in eastern Africa feed her children breakfast every day. While commuters wait for their trains they will also have the opportunity to learn more about Farm Africa’s work and to ask questions from on-hand charity representatives.

Commuters will be asked to text SEEDS to 70500 to donate £3 to Farm Africa.

Rachel Beckett, Head of Direct Marketing at Farm Africa explained, “We are really excited that Cosine and Mondelez have given our charity the opportunity to trial field marketing for the very first time. This is a valuable opportunity to raise the profile of Farm Africa and to generate much-needed income to help farmers in eastern Africa.”

Victoria Brandham, Sales Development Manager for Bee, the experiential service provided by Cosine UK added, “We are very proud to be delivering Farm Africa's first experiential activity in support of World Food Day. We’ve seen first hand the fantastic work that Farm Africa are capable of and we really believe in the difference they make. We are keen to help Farm Africa Give Hunger the Boot and help them to engage with a new audience.”

To learn more about Farm Africa please visit www.farmafrica.org 

Notes to editor:

To read the full terms and conditions for text donate click here.

For further information, please contact the Farm Africa press office:

Matt Whitticase, 020 7067 1237 / mattheww@farmafrica.org

Ngaio Bowthorpe, 020 7841 5156 / ngaiob@farmafrica.org

About Farm Africa

Farm Africa supports farmers living at subsistence level, constantly at risk of crop failure, to build food and income security so that they can grow a better and reliable future for their families.

By focusing on ‘climate smart’ agricultural and forestry techniques, building market links and adding value to production, Farm Africa unleashes the entrepreneurial abilities of the farmers and rural communities they work with.

Farm Africa believes passionately that smallholders can and will play a key role in achieving rural prosperity in Africa.

About Cosine UK

Cosine are an award-winning field sales and marketing agency with a proven track record of increasing clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with their outsourced sales teams trained specifically for every campaign. Bee, Cosine’s experiential service, create Brand Engagement Experiences that inspire customers to love, purchase and drive advocacy of a brands marketing messages.

Website: www.cosineuk.com