Food for Good 2015 launches with industry leaders dinner at Bistrot Bruno Loubet

07 April 2015

Leading figures from the UK food and hospitality industries joined together at a dinner on the 23rd March, redoubling their commitment to Farm Africa’s Food for Good campaign to end hunger in eastern Africa.

Sponsored by Typhoo, over sixty leaders from across the industry came together for the Farm Africa dinner at Bistrot Bruno Loubet in London.

“The response to the Food for Good campaign has been nothing short of overwhelming,” Richard MacDonald, Chair of Farm Africa, told guests.

“When we set off to climb Mount Kilimanjaro in 2011, we had no idea that the industry would get behind this so enthusiastically. Together, we have already raised more than £1 million, enough to help end hunger for 15,000 people. But hunger still kills more people than TB, AIDS and malaria combined so we need to do more.”

“Inspired by the energetic support to date, we are announcing the new target of £5 million.  It’s ambitious but I am delighted to say that with pledged support already from Barfoots, Bestway, Booker, Devenish, Moy Park, Noble Foods, Sainsbury’s, Tesco, Thompsons, W&R Barnett and William Reed Business Media, we are well on our way.”

After the meal, Lorraine Hendle, Managing Director - Retail and Manufacturing at William Reed Business Media, and Julian Marks, Managing Director of Barfoots of Botley, inspired guests with stories of their personal involvement with Farm Africa projects in Kenya and Tanzania and the difference they helped make to the lives of the women and men they met .