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Farm Africa joins with new global snack brand Hippeas in a three-year partnership

07 July 2016

Farm Africa joins with new global snack brand Hippeas in a three-year partnership

Hippeas, an innovative new global snack brand selling organic chickpea puffs, are launching an exciting three-year partnership with Farm Africa.

For every bag of Hippeas sold worldwide, 1p will be donated to Farm Africa’s work supporting farmers in eastern Africa to grow themselves out of poverty.

Farm Africa’s programmes range from helping crops farmers to boost harvests, livestock keepers to improve animal health, and forest coffee growers to reach export markets, but core to all of them is a focus on the environmental and financial sustainability of farmers’ businesses.

The partnership provides a fantastic opportunity for Farm Africa to raise awareness of our pioneering work to Hippeas’ socially-conscious consumers and engage them in creating a prosperous rural Africa.

Livio Bisterzo, CEO of Hippeas, said: "We've always been firm believers that tasting good doesn't have to come at the sacrifice of doing good, which is why HIPPEAS was built on a principle of 'Peas, Love and Giving Back'. Helping Farm Africa to enable farmers in eastern Africa to build more prosperous lives is core to our own ambition and something we're really proud to be a part of."

Nicolas Mounard, Chief Executive of Farm Africa, said: “It’s fantastic that Hippeas, like Farm Africa, believes in the power of food for good. With the funds raised from every bag of Hippeas sold, Farm Africa will be able to reach more small-scale farmers in eastern Africa, helping them grow more, sell more and get fair prices, while preserving the environment for generations to come.”

For any questions on the partnership, please contact the Farm Africa Corporate Partnerships team at: corporate@farmafrica.org