Farm Africa announces #GivingTuesday match funding, helping primary schools in Nairobi to grow
17 November 2015
After snapping up shopping bargains on Black Friday and Cyber Monday, it’s time to give back with Farm Africa!
Kicking off the holiday season on Tuesday 1 December, #GivingTuesday is a global day dedicated to charitable giving. In 2014 more than 30,000 organisations in 68 countries got on board and 2015 is expected to be even bigger, with people around the world harnessing the power of social media to bring about positive change and celebrate generosity in all its forms.
This #GivingTuesday, Farm Africa is joining in to raise funds for our Christmas appeal, which focuses on our work with primary schools in the slums of Nairobi, Kenya. For many students, the only proper daily meal they get is at school but unfortunately this often lacks the vital range of nutrients they need. Poor diets leave them vulnerable to malnourishment, which can cause serious, irreversible health problems like stunted growth and impaired cognitive development.
Farm Africa believes that children everywhere deserve a healthy diet so that they can reach their full potential. That’s why we are helping primary schools in Nairobi grow urban vegetable gardens so that students, teachers and parents can come together to grow nutritious, fresh vegetables that children can eat for lunch, adding much needed nutrients to their diet and enabling them to learn and grow better.
We are delighted to announce that leading food processors ABP Food Group, and poultry suppliers Moy Park, have kindly agreed to match fund donations to our appeal, giving £1 for every £1 donated online between 17 November and 1 December*- meaning gifts will go twice as far.
To find out more about Farm Africa’s #GivingTuesday appeal and to have your donations matched online go to www.farmafrica.org/givingtuesday
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Notes to Editor:
For media enquires please contact Tara Carey at the Farm Africa press office on:
T: 020 7841 5156
M: 07971 556340
Photographs and stories about teachers, parents and children from schools being supported by Farm Africa are available upon request.
* Every pound donated online to Farm Africa between 17 November and 1 December will be doubled by ABP Food Group and Moy Park – meaning your gift will have twice the impact. ABP Food Group and Moy Park will match up to a maximum total of £6,000. Any more than £6,000 raised online over this period will not be matched but will still support Farm Africa’s vital work growing farming in eastern Africa. Please note if you are eligible for Gift Aid, the Gift Aid element of your gift will not be matched.
About Farm Africa:
It’s a shocking fact that hunger kills more people each year then AIDS, TB and malaria combined. In sub-Saharan Africa one in four people do not have enough to eat. Thousands of families go to bed hungry each and every night. When food runs out, so does hope.
Farm Africa is a different kind of charity: we create permanent solutions to end hunger. We don’t give handouts, we help farmers help themselves.
Farm Africa supports farmers living at subsistence level and constantly at risk of crop failure, to build food and income security so that they can grow a better and reliable future. We provide training so they can become more commercial, adding value to surpluses to increase their income. By focusing on ‘climate-resilient’ agricultural and forestry techniques, building market links and adding value to production, Farm Africa unleashes the entrepreneurial abilities of the farmers and rural communities they work with.
For more information about Farm Africa please visit www.farmafrica.org or follow us on Twitter or Facebook.
