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Sidai Africa Chairman recognised as leading social entrepeneur

20 December 2011

Dr Christie Peacock

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sidai Africa’s Chairman, Dr Christie Peacock, has been elected to a prestigious Ashoka Fellowship.

Ashoka describes its fellows as “leading social entrepreneurs who we recognise to have innovative solutions to social problems and the potential to change patterns across society. They demonstrate unrivalled commitment to bold new ideas and prove that compassion, creativity and collaboration are tremendous forces for change.”

Sidai Africa Limited is a newly established social enterprise which provides livestock husbandry and vet services to farmers in remote parts of Kenya. In electing Dr Peacock to a fellowship, Ashoka has recognised her innovative work with Kenyan rural communities. Livestock are not generally viewed as assets and, as a result, their true value is not tapped. Christie has established Sidai to change this perception so that both livestock holders and livestock service providers come to be seen as professional businessmen and women. Sidai offers a sustainable solution to service delivery to remote rural communities.

This is to be achieved through the creation of a strong Kenya-wide network of Sidai-branded franchised service centres. Sidai has so far rolled out 16 Sidai franchises in North Rift, North Eastern Province, Kajiado and Narok.

Sidai is a subsidiary of the UK charity Farm Africa and Farm Africa Enterprises.Farm Africa has set up Sidai as a social enterprise to further its charitable objectives in a financially sustainable manner.

Read more about Christie’s Ashoka Fellowship and Sidai Africa. 

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