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Our partners

We build innovative and strategic partnerships with corporations that share our values and vision of a prosperous rural Africa for smallholder farmers and their communities. We have many types of partnerships, from shared-value and cause-related marketing, to employee engagement as well as our business network; Food for Good.  

To find out more contact the partnerships team at  



Waitrose Foundation logo

Waitrose Foundation

The Waitrose Foundation and Farm Africa have been working together since 2017. Farm Africa manages the Foundation’s programme of activities in Kenya with the aim of improving the livelihoods of employees and their families in the Waitrose & Partners supply chain.

Every time customers buy a product with a Waitrose Foundation logo, their purchase includes a contribution to the Foundation, which helps invest back into farmer and worker communities, increasing income opportunities and improving access to education and healthcare.

Farm Africa conducted detailed assessments with farm workers across seven supplier farms. Based on our findings, we collaborated with farm workers to develop a programme of projects around five thematic areas: Access to Education, Access to Finance, Health & Wellbeing, Water & Sanitation, and Environment & Green Energy.


S'ABLE Labs 

S'ABLE Labs, a multifaceted wellbeing initiative founded by Sabrina and Idris Elba, is supporting Farm Africa through the sales of three new vegan, genderless skincare products.

The inaugural S’ABLE Labs capsule collection comprises a cleanser, toner and moisturiser, which form the core of a skincare regimen that is both high performance and environmentally conscious.

S’ABLE Labs is pledging 5% of the profit of all product sales to Farm Africa, with a minimum donation of £16,500 over two years.

Take a look at our news story to find out more about this partnership.

5th Season

5th Season’s mission is to get more people eating more fruit, by making fruit accessible anytime, anywhere, anyhow, whilst also enabling farming communities to thrive, not just survive. They are all about making fruit convenient, healthy and available.

5th Season has developed a fresh way for everyone to get their fruit fix – capturing all the goodness of the finest sun-ripened fruit in a handy pack you can take anywhere. Whether it’s completing triathlons, climbing mountains or running for buses, 5th Season freeze dried fruit are the go-to snack that’s delicious and naturally healthy. For every pack sold, 5th Season donates 1p to Farm Africa. 


Cabrito Goat Meat

Cabrito Goat Meat

James Whetlor believes we should all be eating more goat. It's sustainable, ethical, highly nutritious and very delicious. James founded Cabrito Goat Meat after keeping a few goats to solve a land management problem, and discovering how many billy goats are wasted in the dairy industry. Drawing on experience of the London restaurant industry, James was a chef in the capital for 10 years, Cabrito has created and has continued to grow a sustainable market for kid goat meat. All Cabrito kids are a by-product of the dairy industry and would have in the past be euthanized shortly after birth. In a world of dwindling resources and rising food prices Cabrito believes this cannot be justified. They now have a network of farms producing high quality meat from a previously wasted resource.

James has been a support of Farm Africa for 4 years and donates 50% of the royalties from his double aware-winning book GOAT to Farm Africa. GOAT tells the story of how food and farming culture developed in the west without the help of this staple of global agriculture, and showcases the best recipes from around the world using this delicious meat.



Cullisse produce the multi-award winning CULLISSE Highland Rapeseed Oil products. As the most northerly cold pressed rapeseed oil, CULLISSE Highland Rapeseed Oil benefits from the unique micro-climate and fertile soils of Easter Ross in the Scottish Highlands. Cullisse has supported Farm Africa since the company was created, by donating 20p for every litre of oil sold.


Image result for world's 50 best restaurant logo

World's 50 Best Restaurants 

Farm Africa is delighted to be the official charity partner to the World’s 50 Best Restaurants. Organised and compiled by William Reed Business Media, the World's 50 Best Restaurants awards is an annual list of the world's finest restaurants, which provides a snapshot of some of the best destinations for unique culinary experiences, in addition to being a barometer for global gastronomic trends.


Food for Good Members 


ABP Food Group 

ABP is one of Europe’s leading consumer food processing businesses, with over sixty years’ experience. We have a reputation for quality & innovation and supplies fresh & frozen meat and meat-free products into the retail, foodservice and wholesale customers.




ALDI UK is a leading retailer across Europe, Australia and the USA. ALDI previously funded a three-year programme to support young farmers in Kenya. By funding our Growing Futures project ALDI has helped to educate and improve the livelihoods of more than 500 young people in Kitale, western Kenya. 



Sussex-based Barfoots grows, processes and packs vegetables. Managing Director Julian Marks has participated in in various fundraising challenges under the banner of Food for Good, including climbing Mt. Kilimanjaro and trekking across Tanzania's Great Rift Valley. Colleagues from Barfoots visited the Afula fish-farming group in Kenya. In the UK, Barfoots employees have run the London Marathon and hosted fundraising balls in aid of Farm Africa.




Booker is a market leading wholesale provider in the UK. As a food service wholesaler they offer branded and private label goods to over 400,000 customers, including independent convenience stores, grocers, pubs, and restaurants.


Compleat Food Group 

Compleat Food Group is a newly established chilled prepared food company. Their portfolio of brands includes well-known names in the deli, pastry and plant-based food markets. 


Cranswick plc 

Cranswick plc is a leading UK food producer and supplier of premium, fresh and added-value food products. Tim Smith, Non-Executive Chairman at Cranswick, is a long-time Farm Africa supporter and trustee. 



Dovecote Park

Dovecote Park is one of the top independent processors in the UK, supplying the finest British beef, veal and venison to supermarkets nationwide.



Kettle Produce 

Kettle Produce is a market leader for the provision of fresh and prepared vegetables. We are passionate about our food, we work closely with our farmers who grow for us ensuring that we supply high quality produce to our customers.


Oscar Mayer

Oscar Mayer specialises in making and developing retailer label prepared foods for the top UK grocery retailers. 


Pilgrim’s UK 

Pilgrim’s UK is the leading producer of higher welfare pork globally and support over 1,000 British farmers. Pilgrim’s UK own farming operation is 100% RSPCA Higher Welfare, making them the largest producer of higher welfare pork globally, delivering 25% of pig meat to UK consumers.


R H Amar

From small beginnings in 1945, RH Amar has grown to become the UK’s leading importer and distributor of premium grocery brands, offering brand owners the most effective route to market, and customers a one-stop shop for fine foods. R H Amar have supported Farm Africa since 2017. 



Leading retailer Sainsbury's has been a supporter of Farm Africa for over 5 years. Judith Batchelar, Director of Brand has led a number of overseas trips to east Africa, supporting communities to grow their farming businesses. 



Thompsons is a leading supplier of poultry and livestock feedstuffs in Northern Ireland. Thompsons is a long-term supporter of Food for Good. 



William Reed Business Media

As the official Media Partner to Food for Good, William Reed Business Media support Farm Africa with coverage of the campaign through a number of their business media titles including The Grocer, Big Hospitality and Restaurant Magazine. Managing directors Charles Reed and Lorraine Hendle, as well as other colleagues, have taken on overseas and sporting events in support of Farm Africa.


W&R Barnett

W&R Barnett is the holding company of a diversified group of international commodity trading, storage, agribusiness and industrial companies. W&R Barnett is a long-term supporter of Food for Good. 




Eden Search 

Eden Search are the only specialist international executive search consultancy focused solely across the global food and farming landscape. Their Managing Director, David Macaulay, is a close supporter and fundraiser of Farm Africa.


L J Fairburn & Son

L J Fairburn & Son Limited is one of the largest independent egg producers and packers in the UK. They started working with Farm Africa in 2013 and have taken on a number of challenges to support Farm Africa since then. In 2013, Daniel Fairburn led a team up Mt. Kilimanjaro and in 2018 took on the Saharan Challenge. In 2021 a team of 16 swapped poultry for peaks by taking on the Three Peaks Challenge.



Devenish Nutrition

Devenish provide nutritional solutions for the intensive livestock sector with focus on the pig, poultry, equine and companion animal sectors, supported by a Research and Development programme. As part of their partnership, Devenish’s employees are uniting behind Farm Africa through taking part in a variety of fundraising activities.



Dinner by Heston Blumenthal

Dinner by Heston Blumenthal is one of the world’s best restaurants. Chef Director at Dinner Ashley Palmer-Watts, was a long-standing supporter of Farm Africa for a number of years before becoming a Farm Africa Ambassador in 2018. Ashley has led a team of chefs up Mount Kilimanjaro, visited projects in Kenya, cooked with farmers in the field and designed menus for Farm Africa’s Gala Dinners to name a few of his activities in support of Farm Africa.

Dinner by Heston Blumenthal was the flagship supporter of Farm Africa’s Dine for Good restaurant fundraising campaign, which allowed diners in participating restaurants to add a discretionary £1 donation onto their bill - money which goes directly to Farm Africa. 



The London Produce Show

The London Produce Show is a an immersive networking event bringing suppliers and major buyers together for the global fresh fruit, vegetable and flower industries. Farm Africa has been the official charity partner of The London Produce Show since 2017. 




EatFarmNow is a digital hub that puts the world’s best podcasts, blogs, videos and pictures created by farmers and others in food, all in one place. EatFarmNow donates advertising space to Farm Africa.


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