Food for Good is bringing the food and hospitality industry together for a programme of exciting events and initiatives in support of Farm Africa. 

The challenges and adventures undertaken by supporters from across the industry have captured the imagination of the media, further raising the profile of Food for Good and the impact it is having across eastern Africa. 

You can find out more about challenges and events undertaken in recent months by clicking the links below and exploring the fantastic media coverage which they have received.

 

The Bale Mountains Challenge

 In November 2015, Farm Africa's chairman Richard Macdonald led a group of senior members of the UK food industry in a 117km trek in Ethiopia's Bale Mountains. Not satisfied with trekking at high altitude, the team scaled four peaks in the eight day trip, including Ethiopia's second highest, Tullu Demtu. 

And not only did the team smash their £100,000 target, but Just Giving announced that Moy Park's Alan Gibson made it into the top 1% of fundraisers in the UK after he personally raised £31,000 for Farm Africa!

The trip was covered in Meat Info, and Alan Gibson's spectacular fundraising efforts were reported in the Belfast Telegraph, Farming Life, and Business Eye.

 

The Big Beehive Build

3 days, 9 women and 90 beehives to build. At Farm Africa, we call that a challenge! One that a group of senior women from the UK food industry absolutely nailed. Working alongside the Erri community in Tanzania the group built an apiary of Langstroth beehives to kick-start profitable and sustainable honey farming businesses for the Erri beekeeping group. If that wasn't challenging enough the group also had to reach a £50,000 fundraising target.

This industry leader challenge was covered in numerous media, including The Grocer, International Supermarket News, Food Manufacture, Basingstoke Gazette, the Exmouth Journal and on BBC Radio Berkshire.

 

Chef's Football Tournament 2014

The Chefs Football Tournament goes from strength to strength with this year's footballing fundraiser in Birmingham raising over £2,700 for Food for Good. The tournament is the brainchild of Paul Foster, Head Chef at The Dining Room at the three AA red star Mallory Court Hotel, near Royal Leamington Spa.

The tournament was covered in leading restaurant-focused titles and media, including Big Hospitality, Caterer, Licensee and Hotelier News and Staff Canteen.

 

Dig for Good's Bumper Harvest

The pond dug by the Dig for Good challenge in 2013 has just been harvested, with spectacular results. Read a feature article in the industry leader outlet, The Grocer, which focuses on the incredibly positive impact the pond has had on the local community. 

You can also watch a short video below which looks back on the incredible success of Dig for Good as well as the other Food for Good challenges. 

 

 

And Dig for Good's incredible success was also the focus of a piece in aquaculture specialist, Fish Update, titled Pond provides better future for African women.

 

Farm Africa's first Food for Good Ball raises over £139,000

Big Hospitality, the food and hospitality sector's premier online media outlet, showcased a Farm Africa video in which leading UK chef Jason Atherton explained why he is so happy to support Farm Africa and Food for Good. 

Big Hospitality also provided leading coverage of the Ball, together with a beautiful image gallery that shows just how successful the evening was.

 

Food for Good raises over £500k in 2013

The Meat Site, the Staff Canteen and Big Hospitality have all featured the news that Food for Good has raised over £500k this year.

 

World's 50 Best Auction in the media 

Farm Africa's Christmas online auction of extraordinary dining experiences from the World's 50 Best, has been featured on Big Hospitality's website.

The same story has also featured on Fine Dining Lovers blog and Eater. 

 

Tanzania Highland Challenge in the media

The Grocer featured the Tanzania Highland Challenge just as it kicked off. 

The trek was also featured in Smallholder.

Read the Grocer article on the successful completion of the Tanzania Highland Challenge. 

Marks and Spencer's Farming for the Future magazine highlighted the challenge which their Head of Agriculture and Fisheries, Steve McLean, was part of.

The Waitrose Chronicle also featured the challenge as their Commercial Director, Mark Williamson took part in it too. 

Read the Grocer's report on the funds raised for Food for Good post Tanzania Highland Challenge.

 

Dig for Good in the media

Read Judith Batchelar's article in The Grocer (PDF) where she looks forward to the dig.

Read The Grocer's big dig feature article (PDF).

Read the Daily Telegraph's article on Dig for Good.

Check out Teresa Wickham's reflective article in September's edition of Women and Home (PDF).