LJ Fairburn Kilimanjaro Climb
Staff from LJ Fairburn and Farm Africa at the official launch day of the Kilimanjaro Climb
Nine brave food industry professionals climbed Africa's highest mountain, Mount Kilimanjaro in September, raising a staggering £46,000 for Farm Africa's Food for Good campaign.
The intrepid team were brought together by LJ Fairburn & Son, a Lincolnshire-based family run business that is one of the largest supplier of fresh eggs in the UK.
LJ Fairburn decided to take on Kilimanjaro so they could do their bit to support Food for Good, a campaign that is bringing together companies and individuals from right across the UK food industry to support Farm Africa's work to end hunger.
Leading the team was Daniel Fairburn, Managing Director of LJ Fairburn. And he was joined for the challenge of a lifetime by colleagues from LJ Fairburn as well as staff from companies that supply LJ Fairburn too.
The team set themselves a fundraising total of £35,000 to be made from the climb, but surpassed all expectations and raised over £46,000 for our life-changing work in eastern Africa, which was a truly wonderful achievement.
Challenges do not come much bigger than climbing Kilimanjaro. We are doing it because we recognise that hunger is one of the most pressing problems facing the world today.
Daniel Fairburn, Managing Director of LJ Fairburn
LJ Fairburn Kilimanjaro Climb in the media
Team leader Daniel Fairburn appeared on BBC Radio Lincolnshire to talk about the team's incredible achievement, not only in climbing the mountain but also in raising the staggering sum of over £48,000 so far.
You can listen online here.
The team and the climb attracted widespread media attention. Articles in The Poultry Site and NFU Online raised the profile of the climb within the food and farming sectors. And there was a flurry of articles on the individual climbers in their local newspapers. The Skegness Standard and The Hornecastle News are just two of the Lincolnshire-based newspapers to have featured LJ Fairburn's Managing Director, Daniel Fairburn, who led the climb. And Adrian James from north Yorkshire also featured in various titles, including in the Malton edition of the Gazette and Herald.
